Force Factor Partners With Three NCAA Basketball Stars

Nov 01, 2023

BOSTON. [1] Nov. 2023 -  Force Factor, a leading vitamin and supplement brand, is proud to announce its latest NIL partnership deal with three players of the University of Arkansas Men's Basketball Team: Makhi Mitchell, Starting Forward, Layden Blocker, Guard, and Chandler Lawson, Forward.

The goal of the partnership is to support Force Factor’s recent launch into the hydration category, with Liquid Labs™, a line of great-tasting electrolyte drink mixes that feature 10x less sugar and 3x the electrolytes of traditional sports drinks. Hydration is key to athletic performance as well as overall health & wellbeing - making the product line a great fit for college athletes.

“I founded Force Factor as a college athlete myself, so I know the importance of hydration, and great nutrition, and the impact it can have on performance. As a brand, we love supporting college athletes to help them unleash their potential. This year we are excited to be partnering with three hard-working basketball players, both on and off the court. We hope to showcase their talent and the ways in which our products can support them in their season,” said Daniel Wallace, Force Factor CEO.

The start of the partnership, marked by two days of media and video production, has already gained the interest and attention of the Arkansas athletic community. Set to run through August 2024, the multi-faceted media campaign will be promoted through TV as well as digital and social media ads.

About Force Factor:

Founded at Harvard in 2009 and based in Boston’s Innovation District, Force Factor is an award-winning global health company committed to developing powerful, safe, and effective formulas backed by groundbreaking scientific research. With a mission to improve global health for a better future, Force Factor vitamins, supplements, and superfoods are accessible, affordable, and conveniently available at many national and international retailers and e-commerce stores.



Media Contact:
Madeline Chesley